OYO Hotels & Homes goes multilingual
OYO Hotels & Homes, India and South Asia’s largest, China’s 2nd largest, world’s 3rd largest and fastest-growing chain of hotels, homes, living, and workspaces, today announced multilingual support for its customer app (Android and iOS) and mobile web platforms. With a consumer-first approach backed by innovative technology, through its newly launched multilingual support on the customer app and mobile web platforms, OYO aims to offer a hassle-free and customized booking experience to millions of users across the world.
In June 2019, OYO witnessed approximately 40% demand coming from non-metro users in cities like Jaipur, Noida, Pune, Chandigarh, Lucknow, Bhubaneswar, Ahmedabad, Indore, Dehradun, Patna, Bhopal, and Ghaziabad. With Hindi language support, OYO aims to extend support to more users in tier 2 and tier 3 cities in India and reach out to the growing number of vernacular internet users. The Change Language Functionality will enable users to simply switch from English to Hindi and enjoy customized yet quality booking experience. OYO Lite, a lighter version of the customer app, has also been rolled out in Hindi and Bahasa.
Commenting on the launch, Anil Goel, Group Chief Technology & Product Officer, OYO Hotels & Homes, said, “At OYO, customer experience is a priority. Being a tech-driven hospitality business, we leverage the right technology and talent to deliver predictable, affordable, good quality stay experiences for everyday travelers and city dwellers. With this multilingual support, we aim to make user interactions hassle-free and convenient, further adding to the overall customer experience across the world. Hindi is the most widely spoken language in India and we believe that the language support makes us more accessible to our customers in tier 2 and tier 3 cities.”
Currently, the customer app enjoys a rating of above 4.4 on average and has been downloaded over 25 million times across Android and iOS. The OYO iOS app is rated amongst the top 3 apps in the travel category. Apart from English and Hindi, the multilingual support is also available in Bahasa, Vietnamese, Japanese and Arabic. OYO plans to roll out additional Indian and International language support in the coming months in a phased manner.