OYO launches Shark Tank-inspired loyalty programme

Global hospitality technology company OYO has launched Wizard Shark, a new limited-edition loyalty programme, following the debut of its Founder & Group CEO Ritesh Agarwal on the reality series Shark Tank India. Priced at Rs 1, the programme comes with unique benefits, including guaranteed discounts, upgrades and rewards.

Customers can avail a free night's stay after seven room nights, an additional 5% discount on OYO's network of over 3,800 Wizard hotels in India, as well as other rewards in the form of OYO money under Wizard Shark. Valid for three months, the programme offers free membership renewal.

Originally launched in August 2018, OYO's Wizard programme, with more than 4.4 million active members, is among the largest loyalty programmes in the hospitality industry in India. Designed to recognise and reward frequent travellers, the initiative has benefited customers by offering them attractive deals while boosting revenue for OYO's hotel partners at the same time.

"Customer-centricity has always been at the heart of OYO's endeavours. Our Wizard programme has emerged as a major pull for customers, and Wizard Shark, with its attractive pricing and wide range of benefits, will hopefully prove to be equally appealing to our loyal customers,” said Ritesh Agarwal.

“Designed especially for business travellers, Wizard Shark is a smarter, more efficient way to book your stays at the best prices. We take great pride in a majority of our guests being repeat customers and Wizard Shark is yet another initiative to offer them the best-in-class experience.”

Agarwal has joined Shark Tank India for its third season, becoming the youngest-ever judge on the show.

In addition to Wizard Shark, the programme is spread across three other tiers: Blue, Silver and Gold. Gold members are entitled to one free stay each year after five nights stayed at OYO. Wizard Blue and Silver customers can enjoy a reward stay on their eighth and seventh nights, respectively. Gold members are also eligible for unlimited ‘Pay at Hotel’ bookings rather than having to prepay for their bookings. Other exclusive benefits include priority customer support.

Wizard Blue is available for Rs 99, while Silver and Gold memberships cost Rs 199 and Rs 399, respectively.