Panasonic asks you to bring a smile on children’s faces by playing a game!

Panasonic has come up with a one-of-its-kind, ‘game for good’ campaign. Yes, you heard that right! Instead of just paying through any portal, the donor will be playing a fun game, and the points earned by the player will ultimately lead to the donation and happy smiles. 

While we may have resumed our regular lives, the brand believes that years of the pandemic (2020-2021) have led to some deep and permanent impacts, both for businesses as well as for the personal lives of individuals leaving the nation grieving collectively. While for those who had the financial means and the support of families and friends, some did not have any kind of resources. The hit of the pandemic orphaned 1.2 lakhs people in India, causing a lot of stress on kids in need and NGOs. 

While the physical world came to a stop, the online world came to life to the extent that we could not call it a change; instead, it was rather a shift. While the online world was making people feel closer while being apart and enabled us to provide help to the people in need, many of us wanted an escape from all the negativity at that time, which led us to online gaming, thus in the process, we became the catalyst of what is called a staggering growth of that sector. 

To address the serious issues and help the severely affected, as we approach Children's Day, Panasonic India launched a gaming-led campaign that allows the players to donate their gameplay in support of the kids in need. Leading to the successful collaboration with NGOs such as Khushii Foundation, Salaam Balak Trust, and SOS Children's Village. 

Exhibiting the essence of Panasonic India, ‘A Better Life, A Better World’, the campaign is in line with their core values of ‘Empathy’ and ‘Innovation’. It harnesses the power of playing and coming together for the collective good of the kids in need of our society. The whole message is beautifully reflected in the campaign hashtag - #PlayForABetterWorld. 

While the pandemic caused suffering, we also witnessed the goodness and the power of collectively making a change. Through social media and technology, people stepped up for each other and helped each other in commendable ways, the brand is very confident that people will join hands to play well with the Panasonic Building Blocks, which will bring smiles not only to the players but also to those kids in need who equally deserves it! 

Want to be a part of the Panasonics Building Blocks campaign as well? 

With the help of a web link, the players will be led to Panasonic's Building Blocks with an end goal of reaching One Million Points. The players will participate and generate points for every gameplay, which cumulatively adds to the end goal. And, on achieving this goal, Panasonic India’s complete range of appliances will be donated to three child-welfare NGOs. The brand welcomes anyone and everyone to play, contribute and amplify the gameplay through its social handles as well as the retail stores. 

All you need to do is just visit the Play For a Better World with Panasonic Building Blocks and sign up using your Facebook or Gmail account 

Commenting on the campaign, Mr Fumiyasu Fujimori, Divisional Head of Consumer Sales, Panasonic India, said, “As a brand, our products are designed to make lives better while creating a better world for every member of the society. Children are a treasure of the society and through this campaign, we aim to support underprivileged children with a more comfortable living and growing environment. We hope that our wide range of appliances will contribute to their childhood with comfort, care and compassion.” 

Mr Shirish Agarwal, Head – Brand and Marketing Communications, Panasonic India said, “Panasonic stands by the philosophy of creating A Better Life and A Better World, and our campaign #PlayForABetterWorld is an extension of the same. Through this campaign, we are using the power of play gaming for social good and encouraging consumers to a part of this collective effort to help build a better future for underprivileged children, this Children’s Day.”


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