Panasonic India celebrates National Girl Child Day

As a tribute to Indian women who are making the unconventional conventional, Panasonic India Pvt. Ltd, a leader in innovation and technology today launched its digital campaign #NazariyaBadlo on the occasion of National Girl Child Day.

The campaign aims to provide a new outlook on how we see things. People and things have always appeared to us in the way we have observed them and how we have been made to observe them. It gives a tangible reminder to broaden the way we look at things. The campaign aims to change the perspective and transform the world we live in.

The campaign depicts how girls are brought up in the Indian society and captures the understanding towards women’s right from the beginning of their life journey. The video showcases preconceived beliefs of gifting young girl’s dolls and not cars in their childhood, women being responsible for household chores, phases wherein girls transform into women as per the norms set by the society.

Talking about the initiative Mr. Pankaj Rana, Business Head - Mobility Division, Panasonic India, said, “We need to bring to light the issue of women being perceived differently by the society. We have always looked at things as a reflection of our society’s perception. The society needs to know that we are capable of making our own choices and preferences. This campaign would inspire people to change their outlook irrespective of the society’s opinions.”

The campaign has been executed by Delhi-based marketing agency, and directed by Mr. Tejender Sharma of Gibbous Films. Talking about the film Mr. Tejender Sharma, Director, Gibbous Films said, “This video is a tangible reminder to broaden the way we raise girls. The video urges people to express and enact their new perspective.” 

Mr. Raghav Bagai, Co-Founder, Sociowash said, “Working with Panasonic Smartphone team is always a learning experience for us. It was unusual and rare for us to see a brand touching upon a topic which is rarely talked about. We are confident that this campaign will motivate young females to think beyond obvious and make unconventional conventional.”

National Girl Child Day is celebrated on 24^th of January to increase awareness on all the inequalities faced by the girl child in the society. #NazariyaBadlo campaign urges people to question the way a girl is raised from the beginning.

The 7-day campaign starting from today is live on all social media channels and will underline concerns that need to be addressed.

Link to the TVC: https://www.youtube.com/watch?v=ERd1V1etLGc