Panasonic launches next-gen Toughbook for Indian market!

Panasonic ' the global leader in innovation and technology, unveiled its all-new range of Toughbooks for businesses in India. The launch was held at the Panasonic Experience Centre in Mumbai today showcasing the applications and benefits of Toughbook for different industry segments like, automotive, aviation, telecom, utility, etc. With this launch, Panasonic reiterates its commitment towards its customers by understanding and catering to their specific needs through innovation in technology.

Panasonic Toughbooks are designed to give mobile workers reliable and secure access to their data and applications in challenging environments. Toughbooks are engineered to withstand drops, spills, dust and grime, and to perform in the harshest environments. Rugged reliability, low cost of ownership and accolades from reviewers are just a few of the reasons why Panasonic Toughbook computers keep winning over the world's toughest users! By finally giving workers access to IT in challenging environments, business processes, productivity and customer experience can be dramatically improved. Panasonic Toughbook made its first rugged mobile PC in 1994 and today has a 65.3% share of the global durable and rugged notebook computer market (2010 revenue, VDC Research, March 2011).

Panasonic offers an exciting spectrum of Toughbooks under the categories of Fully-rugged and Semi-rugged for Field Mobile PCs to cater to the specific needs of the diverse users. The next-generation Toughbook model CF-53, launched today is a part of the semi-ruggedized range and therefore is balanced between durability and performance.

The CF-53 is a best buy for many business verticals like workers at warehouses, engineers at construction sites, technicians at car dealers, etc. due to its unique features and performance as it does not get damaged with spilled water, and keeps functioning even after dropping from a height! Panasonic Toughbook CF-53 offer mobile workers in India tension-free usage at all times and will be available in the market at a price less than Rs. 100,000.

The Indian laptop market is in sync with the global market and is growing at a faster rate owing to the dynamics of businesses and work life of consumers. Toughbooks have created their own niche in the world of mobile technology, redefining the possibilities of access to data and applications in the most challenging of environments.

Speaking at the launch, Daizo Ito ' President, Panasonic India said, "With the rapid pace of urban life developments and demands from various businesses, we have introduced our new range of durable, efficient and portable fully rugged laptops ' Toughbook. We are hoping to reach out to a wide customer segment with this product and cater to the needs of businesses. Panasonic Toughbook have been designed keeping in mind the challenges and requirements of various industries and localization being the key to our success, Panasonic continues to deliver technology and products best suited to the Indian market without compromising on quality."

Talking about the new range of Toughbook, Amos Tio, General Manager, Toughbook Asia Group, said, "The product offers its users a combination of benefits through applications, great performance, easy remote access and security without compromising on battery life. Starting from the manufacturing industry verticals, Toughbooks have expanded towards a wider audience in recent years. We are aiming at capturing more than 50% market share in each target vertical in India. We currently dominate the ruggedized market, with around 67% market share globally."

The Toughbook has many other opportunities to revolutionize the operations of other industries. It will dramatically decrease the carbon footprint due to a decrease in waste in different industries thus benefiting the environment. Panasonic maintains an accreditation as a clean factory by recycling 98% of the generated waste during production of their rugged Toughbooks. Panasonic's eco-friendly Toughbooks underline company's commitment for contributing towards the green environment and its vision of being the No. 1 green innovations company by 2018.

At Panasonic, designers and engineers constantly endeavor to design and develop products that ensure better quality, features and most importantly value for money for the customers. Panasonic, being an environment conscious organization not only develops eco friendly products but also technologies embedded with "Eco ideas" which provides solutions to make everyday home and business life simpler, convenient and energy efficient. Under its global eco ideas program Panasonic also encourages customers to live eco-conscious lifestyles with an aim to reduce CO2 emissions in households and manufacturing units.