Paragon Footwear Awards Integrated Comms Mandate to 80dB Comm

Paragon, a leading footwear manufacturer in India, has awarded its communications mandate to 80dB Communications. 80dB will manage traditional media outreach, digital PR and social media engagement to elevate Paragon's brand presence and resonance in the market.

With an unwavering commitment to delivering enduring footwear to millions, Paragon has earned its place as India’s trusted footwear brand in the country. Since its inception in 1975, Paragon has set industry standards through its unwavering dedication to quality and an extensive product range that caters to a diverse & broad customer base, spanning from shoes to slippers.

Sachin Joseph, Executive Vice President at Paragon said, "We are delighted to partner with 80dB Communications. We believe our trajectory of high growth will be complemented well by partnering with 80dB, known for their pragmatic approach, deep market insights and creative thinking”.

Kiran Ray Chaudhury, Co-founder of 80dB Communications said, “We are thrilled to be partnering with Paragon, an iconic name in the footwear industry. This communications mandate underscores our holistic strategy, fusing digital, PR, and social media to achieve client objectives. Together, we aspire to not only elevate brand awareness but also create a lasting impression in the market."

80dB has won the Economic Times Brand Equity award for the Emerging Agency of the Year 2019 and more recently the IPRCCA award for the Rising PR Consultancy of the year.