Paragon unveils a youth-centric campaign #WhatsYourStimulus

The #WhatsYourStimulus campaign is a fresh take on finding your passion and fueling it right. In an age where millennials hope to make their passion their profession, Paragon - one of the most established Indian footwear brands, harps on how one's stimulus has to be reinforced every day. With its latest #WhatsYourStimulus campaign featuring leading digital content artists in the country, Paragon seeks to establish its latest collection -Stimulus as a stand-alone young footwear brand.The core theme of the campaign is to emphasize the importance of finding your passion and following it with all your heart.

The campaign is conceptualized by Bangalore based eCommerce & creative agency, Tenovia Solutions, and features artists who found their Stimulus in music and fitness.

‘If you want to be successful, follow your passion, find your Stimulus’.

Stimulus means a thing that arouses activity or energy in someone, a spur or a nudge that gets one going. The campaign aims to highlight the importance of doing what you love and start a conversation around it through video content.

According to Murali Balan, CEO of the eCommerce and creative agency Tenovia Solutions, the new digital campaign has been made at a time when the pride of being a millennial and following your passion is swelling across the nation. The commercial captures the essence of this emotion and encourages viewers to create their own videos of what passion means to them.

Winners will get prizes worth Rs. 3 lakhs, out of which the best video will win a sum of Rs. 1 lakh. More details can be found on paragonfootwear.comand there is a heavy campaign buzz created on the brand's social media handles.

Navin Thomas, the Executive Vice President of Marketing of Paragon further adds, "With this campaign, Paragon's Stimulus also aims to have a great impact on the perception of affordability and fashion when it comes to footwear for the youth of today. The Stimulus footwear ranges between Rs. 399 and Rs. 999, without compromising on quality and comfort.

Our aim is to make Stimulus synonymous with today's youth's go-to footwear brand as they chase their passion"