Parx Anthem Hunt receives an overwhelming response!

Parx, the premium casual fashion lifestyle brand through its special initiative of “Parx Anthem Hunt” in association with Rolling Stone today announced Abhilash Lakra from Bangalore as the first ever winner of the hunt this year. The sparkling event took place at the Hard Rock Café - Worli, Mumbai in presence of the esteemed jury comprising of Indian Musician, Actor, Director, Producer and Music Writer Luke Kenny, alternative, electronic music composer Randolph Correia and music writer, critic, lyricist and journalist Nirmika Singh. The winner was presented the bumper cash prize by Gaurav Mahajan, President – Apparel Business, Raymond Limited along with Pragati Srivastava, Brand Head – PARX. 

The launch of Parx Anthem Hunt received great traction on Twitter with 4 hours of trending which was organically pushed. The hashtag garnered potential reach of 13.8 million with total of 1,056 tweets from 71 users. Pune and Gurgaon gig did amazingly well on Twitter with 6 hours of trending. The hashtag for Pune and Delhi gig garnered potential reach of 9 million and 15.8 million with total of 1,234 and 1,587 tweets from 319 and 346 users respectively.

Speaking on the finale Pragati Srivastav – Brand Head, Parx said, “The first ever Parx Anthem Hunt has taken off to a stupendous start. We have received an overwhelming response with some of the most enchanting entries from music enthusiasts across the country. Parx loyalists have shown immense support on the digital medium and fans have flocked in huge numbers to attend the on-ground Gigs in Pune and Gurgaon. I would like to congratulate Abhilash Lakra who has composed one of the most enriching music tunes for the brand. We look forward to taking PARX Anthem Hunt to the next level in the coming years.”

Abhilash Lakra, the winner of the first Parx Anthem Hunt was awarded a bumper cash prize of Rs. 75,000 from parx; Sennheiser hd7 head phone worth Rs. 25000; Rolling Stone magazine subscription for one year; a gift hamper from Parx and the brand would also be re-engineering and using his tune as the brand anthem for the upcoming season of the Parx.

The evening was an upbeat affair when Parvaaz - a Rock band from Bangalore known for their soulful Sufi-Rock music kept the audience captivated. The highlight of the evening was when Luke Kenny in his inimitable style along with his merry band of stalwart musicians gave one of their most versatile performances keeping the audience entertained and music lovers engaged. This special act by Kenny consisted of unique handpicked anthem songs from the rock n roll genre. It featured songs from artists as diverse as Elvis Presley, Nirvana, The Doors, Prince, Led Zeppelin, Dire Straits, Michael Jackson and more.