Pepperfry collaborates with TVF Girliyapa to celebrate the Spirit of Motherhood
Pepperfry, India’s No.1 Furniture and Home products marketplace has launched a digital campaign to celebrate Mother’s Day, in collaboration with Girliyapa the women-centric channel by TVF productions. A video-led campaign it features a witty and quirky video to highlight how Mothers make the house a home to subtly evoke a sense of gratitude for our most loved Matriarch. In addition, Pepperfry has also rolled-out ‘Super Homes for Super Moms’ sale offering upto 50% off on furniture, décor, wall art, curios lamps, mattresses, carpets and other categories.
Speaking about the campaign, Mihir Kulkarni, Head - Brand and Digital Marketing, Pepperfry said, “This campaign is an ode to all the mothers and their selfless attitude wherein the message ‘mothers make the house a home’ reverberates throughout the video. It portrays a direct contrast of everyday occurrences through witty hilarity. In real-life, the mothers know it all and have everything under control. It also subtly highlights how with the help of Pepperfry, there is one thing less to worry about. We are looking forward to our association with Girliyapa – a women-centric platform that runs progressive content with a reach of over 1 million, which is ideal to drive conversations, create brand stickiness and increase the reach.”
The video campaign will be featured on all social media platforms owned by Pepperfry, Girliyapa (India’s largest YouTube channel catering to women with 1 million) and cross-posted on TVF. The video will be supported by a host of conversations by influencers, memes and engaging contests.