PepsiCo Lay’s premiumises portfolio with Gourmet offering

Adding a touch of gourmet to the portfolio, potato chip brand Lay’s has launched a premium range of slow-cooked premium kettle chips – Lay’s Gourmet.

Priced at Rs 30 (55g) and Rs 50 (80g), Lay’s Gourmet chips are available across leading retail stores and e-commerce platforms in three flavours – Lime & Cracked Pepper, Thai Sweet Chilli and Vintage Cheese & Paprika.

The portfolio expansion with Lay’s is in line with the brand strategy to provide a spectrum of innovative and delicious snack options to consumers. For this launch, Lay’s will be releasing a campaign film, which will be followed by a robust 360-degree surround.

Commenting on the launch, Shailja Joshi, Marketing Director, Potato Chips category, PepsiCo India, said, “As a brand that has been a frontrunner in the potato chips category, Lay’s has been curating unique experiences for consumers with its innovative offerings. With the launch of Lay’s Gourmet, we are expanding our portfolio and foraying into the fast-growing category of premium snacks in India. The chips are especially made for those who want to treat themselves with the finer snacking experiences. We are confident that Lay’s Gourmet will serve as a sensorial treat, perfect to celebrate a well-deserved moment of indulgence.”

Launched in 1995 in India, Lay’s is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours. Lay’s has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours.