Percept Activ bonds Contractors with Nerolac Rishta Rangon Ke Sang
Following last year’s success, Percept Activ partnered Kansai Nerolac once again to engage, entertain and announce Sales Incentive Schemes for the current financial year for select Paint Contractors across Mumbai, Delhi & NCR during the months of April – May 2012.
The entire event was conceptualized around the proposed theme ‘JASHN-E-RANG’, a concept that conjointly celebrated success of last year’s program, simultaneously announcing an ambitious road-map for the current year.
The tone of the event was brilliantly set up by a high impact audio visual on the scheme followed by rib tickling stand-up comedy act and cocktail & dinner to enthral and entertain the full capacity crowds at each event - thus rendering justice to the seriousness of the launch of the new incentive program alongside matching the expectations of the audience from such events. Encouraged by last year’s program, this year the event series saw an overwhelming attendance of more than 1000 highly enthused Contractors from the said regions.
Commenting on the event Yatnesh Pandey, Senior Manager Marketing, Kansai Nerolac said, “Nerolac Rishta Rangon Ke Sang has entered its 8th year and is one of the longest standing incentive program in the Paint industry in India. We wanted the professional expertise of Percept Activ to plan and execute this all important event for us. We are extremely happy with the overall outcome.’
Sanjay Shukla, COO, Percept Activ commented ‘We have partnered Nerolac in multiple projects and Rishta Rangon Ke Sang is a unique extension of their overall marketing strategy. The key to the event was to design an effective communication mode of the all important incentive program in a fresh mood keeping in mind the target audience and the seriousness of the objective. Our team came up with the idea of Jashn-e-Rang backed by a creatively effective audio visual which presented the scheme in a tone and language the audience absorbed and appreciated. Cumulative turnout at the events and client testimonial speak volumes about its success.”