Percept bags the creative duties for Zee New Media's Ditto TV

Percept has bagged the prestigious account of Ditto, the OTT (over-the-top) TV distribution platform launched by Zee New Media, the digital arm of Zee Entertainment Enterprises Limited (ZEEL). While Percept/H won the creative mandate following a multi-agency pitch, Percept ICE strikingly executed the launch event on February 29, 2012 at Taj Lands End, Mumbai.

Percept/H innovatively presented ideas at the pitch that helped them bag the creative mandate of Ditto TV. The ability of Percept/H to craft and execute unique creative campaigns will certainly strike a chord amongst the audiences, meeting the client's objectives and making it a huge success.

Percept ICE strategically planned & executed the launch of OTT platform which offers TV channels and on-demand video content on mobile phones, tablets, laptops, desktops, entertainment boxes and connected TVs. In keeping with the ambience of the launch event, Percept ICE innovatively created an airport lounge seating arrangement at the venue for the guests & the media.

Confirming the development, Manoj Padmanabhan, Head, Marketing, Zee Digital, "Since this is a new category in India, we were looking for an intrinsic understanding of new technologies and media consumption trends. Percept/H was a winner in terms of understanding of the business and also in terms of crafting impactful creative."

Percept's profound understanding, immense knowledge in the creative business and incomparable ability to plan & execute events helped them win the prestigious Zee New Media's Ditto TV account.