Percept/H bags the creative duties of Tresmode

Percept/H, the flagship advertising agency of Percept Limited, has recently bagged the renowned account of Tresmode, a brand synonymous with chic footwear. The account, won by Percept/H on sheer merit has been signed on a retainer contract.The account will be handled nationally with supervision of client operations centralized from the Percept/H Mumbai Office.

The brief given to Percept/H by the Tresmode team prior to the presentation was challenging with the single minded proposition directed towards expanding the pool of ‘brand fans’. Today, Tresmode, a brand synonymous with high quality craftsmanship and fabulous designs is at a very interesting point in its growth curve wherein shoppers of Tresmode products are true fans of its products but at the same time are limited in numbers. The focal area of Percept/H’s creative and planning mandate will be to expand Tresmode’s customer base and make it an even more popular and preferred footwear brand.

Percept/H will be responsible for the complete 360° creative and media approach for Tresmode across mediums. The scale of work will include Above the Line and Below the Line activities, Digital Activations and App Development. The account was mandated to Percept/H in November 2015, and the creative communication started rolling out across mediums pan India in December.

“Over the past six months we have been working towards sharpening our brand position to be recognised as one of the most fashionable footwear brands. Percept/H brings a deep understanding of our story, passion and vision as we look to reach greater heights in the footwear category. Given their integrated approach, bundled by a team of young individuals who bring creative & impactful ideas to the table, we are confident that they will successfully help enhance our brand image as a urban chic, young, fashion forward brand,” says Kapil Mahtani, CEO, Tresmode India.

Speaking on the account win, Jiten Bhagat, Chief Executive Officer, Percept/H said, “It is a matter of great pride to be associated with a dynamic and stylish brand like Tresmode. We as a team are thrilled to add Tresmode to the agency's growing and diverse roster of clients. Our success in winning this account has largely been due to our forward thinking approach and a comprehensive understanding of the brand.”