Percept Profile appoints Nikhil Pavithran as VP & Regional Head

Nikhil Pavithran has been appointed as Vice President and Regional Head (West) of Percept Profile, the full service PR agency of Percept One. Pavithran will be responsible for contributing to Percept Profile’s strategy and overall growth. His key responsibilities will include increasing the offerings to both new and existing clients, new business development, strategic business partnership, client servicing and team building across Percept Profile.

With over 14 years of experience in Brand Solutions and Communications, Pavithran has been with Eulogy Media as an Associate Director - India, and also worked in Clea PR, Avian Media, and Fluid Media & Art Labs. He has been instrumental in contributing to the growth in the verticals of Sports, Lifestyle, FMCG, Fashion, Hospitality, Education and Travel & Tourism. He has held a wide range of leadership positions across diverse segments. He has radically transformed businesses to make them the leaders in the communications industry.

Commenting on Pavithran’s appointment, Nupur Mahajan, Chief Executive Officer, Percept One, said, “PR, in the Indian landscape, is evolving beyond media relations to a core communication tool. And is a key function at Percept One. Nikhil’s comprehension of this evolution and ability to deliver such, together with his fresh energy and robust ideas make him the ideal choice for the new, improved Percept Profile. A thinking agency that ensures positive brand imagery across target media and audiences.”

On his new role, Pavithran said, “I am elated to be a part of Percept Profile and am excited to be a part of its rebirth and realignment to a hot shop of creative and strategic thinking that sets new horizons and, slowly but surely, scales the same.”

Incepted in 1992, Percept Profile’s client roster included Bridgestone, Casio, Economic Development Board of Bahrain, Panchshil Realty and Venetian Macao. The agency’s practice areas include Corporate Communications, Branding, Marketing & Research, Media & Entertainment, Destination Marketing, Concept/Issue Marketing and Retail.