Philips India ropes in Rahul Dravid as Brand Ambassador for Air Purifiers
Philips India today announced Rahul Dravid, former Indian cricket captain, batting legend and current Under-19 India team coach, as brand ambassador for its Air Purifiers category. This announcement brings together one of India’s most dependable batsmen and the world’s leading maker of the most effective air purifiers at a time when there is heightened awareness about air pollution in India. Rahul Dravid, “The Wall” to legions of cricket lovers, epitomises the brand value of Philips – a trusted and dependable health-tech company.
On his association with Philips, Rahul Dravid said, “It gives me immense pride to be associated with a brand like Philips which is committed towards making life better through meaningful innovation. Poor air quality is a serious concern today and Philips has an unmatched legacy of providing the best solutions to purify indoor air. I look forward to driving a positive change through this partnership.”
With growing concerns about the quality of air and ever-increasing hypersensitivity to allergies, especially in children, Philips remains committed to using its healthcare expertise to provide solutions that help people improve indoor air quality. Philips provides a portfolio of products that address air pollution and humidity issues to make a meaningful difference in peoples’ lives.
Commenting on the association, Mr. A.D.A. Ratnam, President, Personal Health, Philips India Subcontinent said, “We are extremely delighted to join hands with Rahul Dravid. We found in Rahul a partner who embodies and is almost synonymous with the sense of trust and dependability that Philips itself is associated with. This partnership will strengthen our endeavour to raise awareness on air pollution.”
Delighted with the new partnership, Gulbahar Taurani, Senior Director and Head Marketing, Personal Health, Philips India Limited said, “Rahul is a perfect partner for Philips. Like Rahul Dravid, Philips Air Purifiers act as a shield against indoor air pollution, keeping your family safe and healthy. Today’s generation of Air Purifiers from Philips are truly best in class. With Vitashield Intelligent Purification technology, the Air Purifiers can clean a standard room within 6 minutes, remove ultra- fine particles and provide real time feedback and monitoring. We hope to make a difference to the lives of our consumers by helping them in significantly improving indoor air quality.”