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Photon TV creates a buzz in outdoor campaign

Tata Teleservices has recently launched Photon TV. This new application allows Tata Photon+ subscribers to watch live television channels on their laptops while on the move.

To promote this, the company has launched innovative outdoor campaigns in Mumbai. The campaign started on December 5th in rest of Maharashtra like Nagpur, Kolhapur, Nashik and Goa.

The campaign has been planned by Square Circle Outdoors Pvt. Ltd. The company has used mobile vans, Variable Messaging System and device cutouts on the hoardings. One of the more recent innovations has been worked out in Meru cabs: where they have converted 20 Meru cabs

into Tata Photon+ high speed zones, where passengers can surf for free.

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