Pinterest Outlines Recent Improvements

Pinterest is on the rise, with the platform seeing significant increases in overall users (now up to 416 million MAU) and engagement as it builds upon its product discovery focus and further refines its eCommerce tools.

COVID-19 lockdown has increased the growth with Pinterest becoming a replacement for the shopping mall in some respects. According to Pinterest, some 90% of active Pinners use the platform to plan for or make purchases, while the app also sees far higher purchase intent than other social networks.

late last week, Pinterest provided a few extra pointers for Pin marketers as part of an overview of how it's improved its home feed ranking system