Pix bags the rights of FA Cup 2010

Portsmouth & Chelsea are going to compete for championship title of the FA Cup 2010 and Pix will live telecast the finals of FA Cup on May 15th 2010 straight from Wembley Stadium, London. The match will be contested by 2009 winners Chelsea and 2008 winners Portsmouth, and it will be refereed by Chris Foy from Lancashire.

PIX has bagged the official television rights in India to telecast UK's most popular football tournament- The Football Association Cup, popularly known as the FA Cup. For the last three years PIX has been telecasting the FA Cup and has been a very active supporter of the sport in India. The passion for football is rapidly growing while the sport is gaining popularity in India. Having observed this trend, PIX decided to give their audiences the best from the world of football along with the best from Hollywood movies.

"Over a period of three years we have analyzed that our viewers love watching sports and they have been supportive of PIX telecasting FA Cup. FA Cup is the most coveted football tournament in the world and we are honored to show it for the 3rd consecutive year. The much awaited finals are around the corner and I'm sure this year will be even more exhilarating than before as Chelsea and Portsmouth go head on for the Cup", comments Sunder Aaron, Business Head, Pix.