POGO achieves Highest GRP in Kids Genre*
After holding the Number 1 title in kids’ Genre over the past 6 months**, POGO has added two more titles to its mounting heap of accomplishments.
POGO achieves the Highest GRP of 174 in almost the last 6 years in the kids’ genre. (Cartoon Network earned 181 GRP’s in week 21 of 2006) Also, the premier of ‘Chhota Bheem movie: Dholakpur to Kathmandu’ delivered 2.4 TVR at Sunday 12:00 Hrs. It is the highest TVR of any movie or show in 2012. This combined has led to POGO dominating the viewership pie with 25.6% relative share.
Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India Pvt. Ltd. said, “We are elated with POGO’s increasingly better performance, week on week, and the irrefutable contribution of Chhota Bheem in making the channel reach such a milestone. The response received from our viewers is nothing but an encouragement to continue to provide quality and engaging content so as to surpass these accomplishments.”