Ponds Gold Radiance Zee Cine Awards 2011 to be held tonight at Marina Bay Sands, Singapore

Zee Entertainment Enterprises Ltd, India’s leading television, media and entertainment conglomerate is all geared up to host Bollywood’s Only Viewers Choice Award – The Zee Cine Awards 2011. Zee TV will commemorate the Ponds Gold Radiance Zee Cine Awards 2011 at a spectacular ceremony at Asia’s leading destination for business, leisure and entertainment, Marina Bay Sands in Singapore on Friday, January 14, 2011. Ponds Gold Radiance is the title sponsor of Zee Cine Awards 2011.

Hosted by Akshay Kumar & Sajid Khan, the Zee Cine Awards 2011 will soon be televised in more than 170 countries worldwide with an estimated reach of more than 500 million viewers including US, Canada, Europe, Africa, The Middle East, S E Asia, Australia & New Zealand. Shah Rukh Khan, Aishwarya Rao Bachchan, Priyanka Chopra, Deepika Padukone, Arjun Ramphal, Jacqueline Fernandes, Neha Dhupia, Farah Khan, Karan Johar, Ranbir Kapoor, Mallika & Arbaaz, Hrithik & Sonakshi are some of the celebrities who will attend and perform at the event.

The Ponds Gold Radiance Zee Cine Awards 2011 nominations were announced for outstanding film achievements of 2010. With millions of votes pouring in every year from across the globe, Zee Cine Awards is the truest measure of viewers’ choice in movie awards.

Mr. Mohan Gopinath, Business Head, Zee Cinema said, “The Zee Cinema Awards is the grandest tribute paid to the world's largest film industry and has attracted the stalwarts of both Indian and international cinema over the years. With each edition, it goes beyond the mere exotic value of foreign locales and does its bit to take Bollywood to the world. The incredible venues, facilities and expertise that Marina Bay Sands, Singapore has to offer will surely showcase Bollywood at its best.”

“We hope to create a Zee Cine Awards broadcast that will both showcase the incredible talents present in the film industry and entertain the world on Ponds Gold Radiance Zee Cine Awards 2011. We are completely thrilled that Akshay Kumar & Sajid Khan will be joining forces with our brilliant creative team to do just that," he adds.

Indian movie fans living in Singapore will get the opportunity to witness all the superstars of the film Industry come together on one platform. After the smashing success of Zee Cinema Awards in the previous years, all the top stars of Bollywood are excited to perform at the Marina Bay Sands, Singapore. Guests from all over the world are expected to attend the awards ceremony including many leading dignitaries from India including guests from USA, UK, Singapore & Dubai.