Poonawalla Fincorp celebrates Fatherhood with ‘Boman ki Pyaari'

Poonawalla Fincorp Limited (erstwhile Magma Fincorp), a Cyrus Poonawalla group promoted non-deposit taking systemically important non-banking finance company (ND-SI-NBFC), launches a Father’s Day special campaign ‘Boman ki Pyaari’ as an ode to the spirit of fatherhood. The campaign features celebrated TV personality and Father Cyrus Broacha in the lead and beautifully portrays the often unnoticed sacrifices made by fathers for their children.

Released on the company’s digital channels, the film underscores the endearing relationship of fatherhood by bringing alive relatable moments that make a father-child relationship memorable. It showcases the journey of a young guy into adulthood and fatherhood. Witnessing the daughter's struggle in sustaining her cupcake business, the father, portrayed by Cyrus Broacha, selflessly decides to sell his cherished car to support her venture. However, upon discovering her father's deep attachment to the car, the daughter seeks an alternative solution. With the assistance of Poonawalla Fincorp's collateral-free business loan offerings, she is not only empowered to save her business but also preserves her father's enduring love for his prized possession. This heart-touching journey ultimately fulfils the daughter's dream while strengthening the bond between them.

Through this film, Poonawalla Fincorp aims to shine a spotlight on - how it distinguishes itself by offering collateral free loans, thereby providing a convenient and accessible financial solution for its customers.

Commenting on the campaign, Abhay Bhutada, Managing Director, Poonawalla Fincorp, shared, “The film serves as a reminder of the unwavering support parents provide for their children's dreams. Through our collateral-free business loan offerings, we aim to be the catalyst that helps transform aspirations into reality. We believe in nurturing dreams while preserving the precious bonds that make life truly meaningful. Together, let us empower entrepreneurs to build their futures, keeping love and cherished relationships intact.”