Portfolio Night selects its India All-Stars
Winners of the Portfolio Nights by One Club for Creativity were announced in Mumbai last night (May 23, 2018) in a special event that was attended stalwarts of the advertising industry.
Leading advertising experts who were present at the event to review the portfolios of the participants included, Josy Paul, Chairman, BBDO India; KV Sridhar (Pops), Founder and Chief Creative Officer, HyperCollective; Sonal Dabral, Group Chief Creative Officer and Vice-Chairman, Ogilvy India; Raj Kamble, Founder and CCO, Famous Innovations; Raj Kurup, Founder and Managing Director, CreativeLand Asia; Satbir Singh, Founder and Chief Creative Officer, Thinkstr; Prasoon Joshi, Chairman, McCann Worldgroup Asia Pacific and many other renowned names from the marketing and communications industry.
The top five selected out of 50 participants were: Arshi Sayed, Muskan Babna, Darsh Bhatela, Anusha Vaze and Adhit Fernandes. Arshi Sayed, studying at Ecole intuit.lab University, won a trip to New York City for five days, where she will be joining the other All-Stars to collaborate on a real-world global brand brief. The students are trained to be industry-oriented and industry-ready at the Ecole intuit.lab university. Whyness, the agency founded by advertising guru Ravi Deshpande, shares space with Ecole intuit.lab.
Talking about the Portfolio Night, Ravi Deshpande said, “In every competition there is going to be good talent and not so good ones. Out of so many portfolios reviewed, there were several that were not up to the mark, but we found seven brilliant pieces which were worth everything. Whyness Worldwide’s partnership with ecole.intuit lab and the fact that it is in the same campus shows our focus on nurturing talent and therefore, it was very organic and natural to us. We are producing talent that gets stimulated in the industry. This is something that I am doing for the last six years and it is extremely satisfying to be doing this. We are more than happy to take this up and are also confident that we will be able to execute this quite well.”
Giving the jury’s perspective, Sumanto Chattopadhyay, Chairman & Chief Creative Officer, Soho Square, the Ogilvy Group, said, “This jury was more interesting as we were talking to the people who had created the masterpieces, which added a humane touch to the whole jury process.”
Excited about her win, Arshi Sayed said, “I am really excited about being a part of All-Stars. It has been like a tough ground, but I love to be on tough grounds. What worked for me was really standing for what you believe in and having the sense of yourself extending your personality into your art. An extension of yourself into your design, and then, nobody can take your work away. I have been into design for four years now.”