Posterscope creates the "Tallest mock-up" at Bengaluru Airport

Mantri Developers, Bengaluru's leading real estate company recently launched Mantri Pinnacle, the tallest residential tower in South India. Located at Banerghatta Road, Bengaluru Mantri Pinnacle is a 46 storied tower that offers world-class planning and lavishly proportioned houses, with all the essentials of gracious living.

A campaign was launched to communicate the transition from the old log to the new contemporary logo.

Posterscope India unveiled the outdoor campaign with the tagline "More than a new logo, a mark of personal assurance". The brief was to create high SOV in Bengaluru and a visible campaign across the 3 cities of Hyderabad, Chennai and Pune. Posterscope communicated the message effectively by ensuring that the campaign left no corner untouched in the city of Bangalore. The Outdoors was focused on high traffic zones in cities, which appealed to the imagery of the brand and created a connection with the customer at various touch-points of the target audience. The range of formats used included large format hoardings, unipoles, backlit signs gantries and Airport Media.

The strategic spread had created high SOV in Bangalore and excellent brand visibility across Hyderabad, Chennai and Pune. In all it was a meticulously planned campaign at key locations giving excellent mileage to the re-branding campaign.

Speaking about the campaign, Haresh Nayak, Managing Director, Posterscope India, said "We offer a very fresh approach to clients who are interested in moving the focus from normal OOH campaign to a very strategic and innovative OOH, we were able to display the same in case of Mantri Developers".

For the record, Posterscope India has set up a network in 26 cities; some of its key clients include the P &G, Future Group, Philips India, Tetrapack, Nestle India, Essar Group, Titan, Bharti AXA, Ray-Ban, Amul, Mont Blanc, Google, AirAsia, GoAir, Adidas, Blue Star and Tata Second Career.