Practically appoints Madison Media as its Media AOR

Practically, India’s first experiential learning app designed to make learning immersive and increase retention in STEM subjects for students of class 6 to 12, has announced that it has appointed Madison Media as its Media AOR. The Agency will handle Traditional and Digital media along with Performance. The account was won in a multi-agency pitch and will be handled by Madison Media Infinity.

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Founded in 2018 by Mr. Subbarao Siddabattula, Founder & CEO, Ms. Charu Noheria, Co-Founder & COO and Mr. Ilangovel Thulasimani, Co-Founder & CTO, Practically uses next-generation interactive methods, such as Augmented Reality (AR), Simulations and 3D videos for an enhanced learning experience. About 3,60,000 students have benefited from the Practically app so far. 350+ schools across India and Middle East with 18,000 teachers are using the Practically School Solution to enable online classes during the pandemic. 

Practically was named TiE50 Award Winner at TiEcon 2021. It was awarded the EdTech Startup of the Year at Entrepreneur India magazine’s Startup Awards 2021 and adjudged the Most Innovative STEM Solution at the World Education Summit 2021. Recently, Practically School Solution won the Best Online Learning Management Platform at EDTech x Indian Education Congress 2021. Practically was also listed as ‘Top 50 Organizations in Education’ at GFEL (Global Forum for Education and Learning) 2021 in Las Vegas, USA.

Commenting on the development, Mahadev Srivatsa, VP Marketing & Brand Strategy, Practically said, “As a rapidly growing EdTech company, we are excited to work with a leading agency like Madison to help us realize our objective of becoming the most trusted and preferred

EdTech brand in India. We are positive that Madison will play a key role in amplifying our marketing efforts towards the same.”

Says Mr. Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “Practically, a self-learning app, brilliantly supplements school learning. We, at Madison, are excited to be chosen to partner them as they set out to revolutionise the burgeoning ed-tech space.”  

Says Jolene Solanki, Vice President, Madison Media Infinity, “We’re happy to partner with Practically in their endeavor to provide solutions for students online. Willingness to adopt technology is far higher today than it was 2 years ago. We look forward to working with Team Practically in this journey of success.” 

Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World in 2019. Comvergence attributed 211Mn$ of new business wins to Madison Media, double that of the next Agency in its Business Barometer Report for 2020. Similarly, Recma gave Madison Media the top score of A+ in its Comp Pitches Report for 2020. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019.  Some other Agency accolades include Best Digital & Social Media agency of the Year at IDMA 2020, Media Agency of the Year at Prime Time Awards 2020, Agency of the Year at Digies Digital Awards 2019 and Mobile Media Agency of the Year at IDMA 2019. In addition, the Agency has won over 200 awards since 2019. 

Madison Media also continues to handle media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, gaana.com, and many others.

Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.