Prasad Shejale on LS Digital’s UK foray & Digital Marketing Transformation framework

LS Digital recently announced its foray into the UK market, aligning with its mission to become a global leader in the offering of Digital Marketing Transformation (DMT) solutions. Recently, it has also acquired digital marketing agencies such as Social Panga, F1 Studioz, and Langoor Digital. In the UK, it will be offering a comprehensive suite of services, which include creative, media, UI/UX, data and insights, tech and innovations, Customer Experience (CX), and communications for meeting the evolving needs of the market. For the expansion of its client base in the UK, it is devising and executing a range of strategies and activations which include emulating the success strategies it employed in the Middle East market along with the establishment of a local presence to drive improved engagement with the clients.

The UK market offers several advantages currently such as increased digital spending and adoption and LS Digital has plans of assisting UK brands by leveraging its strong DMT network helping to optimise their (ROAS) or Return on Advertising Spend. It has the vision of turning LS Digital into a DMT leader within five years in the digital marketing industry.

For overseeing the UK operations, Pawan Wankhede has been appointed as the Business Head, who will be focusing on the expansion of the skills and capabilities of LS Digital in DMT or Digital Marketing Transformation to businesses existing in the UK market.

In conversation with Adgully, Prasad Shejale, Founder & CEO, LS Digital, said, “The UK market offers enormous potential for advertising and digital marketing. With a diverse crème market, it provides a sophisticated landscape for brands to engage with consumers.”

What is the reason for LS Digital to foray in the UK Market? What are the new services that it is going to offer with this expansion?

The decision to enter the UK market aligns with our broader growth strategy to become a global leader in the delivery of Digital Marketing Transformation (DMT) solutions. This includes recent additions of Langoor Digital, F1 Studioz, and Social Panga as a part of group companies. This has enabled LS Digital to expand its global presence and extend its capabilities as well.

Who is the current client base in the UK? What are the strategies employed to acquire new clients in the UK?

Our current client base in the UK and Europe includes established brands such as Lenovo UK, Abbott, Deutsche Telecom, and Barclays UK. To expand our clientele, we employ a strategy focused on leveraging our enhanced capabilities post-acquisitions, setting up a local office, and replicating the success we’ve achieved in the Middle East. Our approach involves a combination of providing cutting-edge digital solutions and establishing a local presence for better client engagement.

What are the potential and scope for advertising and digital marketing in the UK market currently? What benefits does the market offer in terms of digital marketing, and how is it different from that in the Indian market?

The UK market offers enormous potential for advertising and digital marketing. With a diverse crème market, it provides a sophisticated landscape for brands to engage with consumers. The benefits include a high level of digital adoption and spending, which presents opportunities for LS Digital to bring its integrated solutions. It is important to note that the UK market is different from India in terms of consumer behaviour, market dynamics, and technological advancements. Therefore, a nuanced approach to digital marketing strategies is required to succeed in this market.

How will Pawan Wankhede’s appointment as the Business Head of UK operations, and his extensive experience in digital marketing contribute to the growth of LS Digital in the UK?

Pawan Wankhede’s appointment as the Business Head of UK operations is a strategic move to capitalise on his extensive experience in digital marketing in this region. His leadership will play a crucial role in steering LS Digital’s growth in the UK. He has a deep understanding of the industry, positioning us well to navigate the market and deliver tailored solutions to our clients.

Could you tell us about the DMT or Digital Marketing Transformation framework formed by LS Digital?

LS Digital empowers brands from various industries to revolutionise marketing by leveraging digital technologies as a catalyst. DMT helps achieve this transformation by seamlessly integrating services across various domains, including media, user interfaces/ user experiences, creative, data, customer experience, and technology.

This comprehensive approach enables brands to stay relevant and appealing to digitally-enabled consumers, fostering growth and success.

What are the plans for expansion and growth in the UK market for LS Digital, and how will the company help the UK brands in harnessing the robust DMT framework, which is shaped by it as well as helping them to optimize their ROAS or Return on Advertising Spend?

Our plans for expansion in the UK involve scaling up our operations, opening local offices, and replicating the success we’ve had in other regions. LS Digital aims to assist UK brands by leveraging our robust DMT framework. This will not only optimise their Return on Advertising Spend (ROAS), but also help them harness the full potential of our integrated digital solutions for sustainable growth.

How is LS Digital’s Transformation framework perfectly positioned to address the gap in the UK market?

Our DMT framework is perfectly positioned to address the gap in the UK market byoffering a comprehensive suite of digital services. LS Digital’s integrated approach, covering media, UI/UX, creative, data, CX, and tech, aligns with the evolving needs ofthe UK market. This strategic positioning ensures that we provide tailored solutions that resonate with the specific demands of the UK audience.

What does the road ahead look like for LS Digital?

LS Digital has progressive growth plans. Our vision is to make LS Digital become a DMT leader to reckon within five years, with a strong employee base and a global presence. We anticipate sustained year-on-year growth by leveraging our integrated solutions and staying ahead of industry trends. Our focus remains on delivering value to clients and driving innovation in this dynamic field of digital marketing.