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Prasuma’s latest ad film highlights its most-loved product

Prasuma Momos, India’s favourite Momo brand, has made waves in the market with its unbelievably delicious frozen Momos. Such is the brand’s recipe, ingredient selection, and freezing process, that consumers find it hard to believe that they are biting into frozen Momos! 

With its latest ad film, Prasuma is letting its consumers in on the facts. The marketing campaign will focus on ‘Key Reasons to Believe’ as to what makes its Momos better than all the rest. The ad campaign will focus on factors that have driven the brand’s immense success - the invaluable family recipe, the unwavering commitment to authenticity, and the convenience of preparing a mouth-watering plate of Momos in just 3 minutes. 

Created by Blue Drop and co-written by Prasuma, the campaign is live and running till April 2022. Through the 45-day period, the exciting ad film will be aired across digital platforms including YouTube and Disney+Hotstar. During the upcoming IPL season, the ad film will be run during matches on Disney+Hotstar to connect with consumers during their key snacking moments. 

Speaking on the campaign, Ms. Lisa Suwal, CEO, Prasuma, said, “We are acting on the insight that consumers often fail to believe that our Momos are frozen. They say they taste as good as fresh and have a mental block against frozen food being nutritionally significant and fresh tasting. We wanted to give them clear reasons to believe." 

"We celebrate unique researched recipes that have been tested and developed on the back of the most authentic family recipes gathered over the years. Our chicken Momos are our home recipe slightly tweaked to appeal to a larger consumer base. Our pork Momos are based on a recipe from a Japanese gyoza expert. Our Desi Chicken and Spicy Mutton Momos are based on recipes from the tranquil hills of India bursting with spicy mustard oil. Moreover, with hand-picked fresh high-quality ingredients, these are preservative-free and devoid of hormones or antibiotics in the meat. So, yes, our frozen Momos are unparalleled, and this is exactly what we’re conveying through our ad film!” she added.

The overarching goal of the strategic campaign is to raise awareness around Prasuma Momos and the differentiation it is creating in the frozen foods market. As the company bets big on new flavours and variants, the campaign will provide a significant fillip to the already fast-growing brand, helping it cater to a wider consumer base. 

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