Pratiksha Rao leaves Netflix after four years
Pratiksha Rao, Netflix India Director – Original Films & Licensing, is leaving the organisation after serving for nearly four years. Films are a matter of top investment and focus for Netflix in India and Pratiksha Rao has helped to grow the original films portfolio and build Netflix’s licensing film business.
Pratiksha said: “It has been a honour to be part of this amazing journey with Netflix over the last four years. I feel pride about the long path that we have covered as a team in order to offer our members a treasured catalog and wideranging variety of Indian films, which include films such as Haseen Dilruba, Gangubai Kathiawadi, Minnal Murali, RRR. On this opportunity, I would like to thank all the creative partners and my colleagues, for inspiring me and giving me the chance for such a gratifying experience”. Previously Pratiksha assumed the role of Head of Digital Creator Partnerships – APAC at Twitter and also had experiences with NDTV Lifestyle, Sotheby’s and ixigo.
Netflix has recently obtained the rights to films such as RRR (Hindi) and Gangubai Kathiawadi, which globally became the No 1 non-English film on the streamer. The local slate of Netflix involves several licensed films and nearly 50 original films, which include over a dozen genres spanning different languages.
The forthcoming list of films on Netflix include Chakda 'Xpress starring Anushka Sharma, Darlings starring Alia Bhatt, Vishal Bhardwaj's Khufiya, Monica, O My Darling by Vasan Bala and The Archies by Zoya Akhtar.