Prime Video unveils FanCode in India, expanding sports content

Prime Video has broadened its sports programming by introducing FanCode in India through Prime Video Channels. As the inaugural dedicated sports streaming service on Prime Video Channels, FanCode provides access to a diverse range of global and domestic sports.
Through strategic partnerships with prominent sports leagues, FanCode offers over 15 sports genres, including cricket, football, rugby, kabaddi, basketball, and horse racing, catering to sports enthusiasts in India. Prime members can now acquire an annual add-on subscription to FanCode at an introductory rate of INR 249 (€2.76), exclusively available via Prime Video Channels.

FanCode's exclusive rights and collaborations encompass ICC Pathways, Cricket West Indies, EFL, CONMEBOL, Volleyball World & FIBA. Subscribers can enjoy tournaments such as the Carabao Cup, Women’s Big Bash League, FIFA U17 World Cup, Barclays Women’s Super League, AFC Champions League, AFC Cup, and Yuva Kabaddi, among others. Additionally, subscribers gain access to events like the Super Smash and the England tour of the West Indies later in the year.

Vivek Srivastava, Head of Prime Video Channels at Prime Video India, said: “At Prime Video, we recognize the diverse entertainment preferences across the country, but we all share a passion for sports. We aim to simplify access to a wide array of sports, catering to the fervent fans of various sports. The collaboration with FanCode allows us to offer customers a comprehensive sports viewing experience spanning multiple sports and geographies. The addition of FanCode to Prime Video Channels enables us to provide a comprehensive entertainment portfolio, encompassing international and local language content, kids-focused content, and now live sports.”

FanCode co-founder Yannick Colaco remarked: “FanCode is dedicated to reaching every sports fan in the country, and partnering with Prime Video is a significant step in that direction. We are thrilled to bring our premium content to Prime Video Channels, expanding our reach further. The distinction of FanCode being the first sports platform on the service adds a special significance to this collaboration.”