PriyaGold Redefines FMCG Landscape with Launch of Its D2C Website

PriyaGold, a prominent player in the Fast-Moving Consumer Goods (FMCG) industry, is delighted to introduce its all-new Direct-to-Consumer (D2C) website, which went live on November 23rd, 2023. With this momentous launch, Priya Gold positions itself as an industry pioneer, leading the way in introducing innovative offers that set new trends for FMCG companies. The brand's unwavering dedication to quality, affordability, and an extended product range distinguishes it from the competition making it a top choice for Indians for over 23 years. 

The PriyaGold D2C website has been meticulously designed to provide a wide variety of choices and an array of different combos, all at highly competitive prices. It's set to be a comprehensive and competitive platform, offering an extensive range of chocolates, biscuits, gift hampers, and variety packs that cater to diverse preferences and budgets. 

Mannas Agarwwal, PriyaGold's Director, said, "The PriyaGold D2C website serves as a testament to our dedication to offering products of excellent quality at an affordable price, all while maintaining our unique selling proposition (USP). As a third-generation entrepreneur, we have painstakingly crafted the website to ensure a seamless shopping experience while staying in step with the ever-evolving world of technology. Our D2C website embodies our commitment to quality and affordability, offering combo deals, discounts, and free gifts. What sets us apart is the power of personalization – customers can select their favourite products in our offers, ensuring a tailored experience. From coffee and tea lovers to festival-themed hampers, we have a range of choices.” 

“As we evolve with changing market demands, our brand ambassador, Kiara Advani, joins us to introduce exciting new offers. Notably, Kiara's favorite biscuits are now available in a beautifully packaged box. We've encapsulated this initiative with our new D2C tagline, 'Haq se Maango, ab ghar baithe baithe,' promising the ease of doorstep snacking with a touch of excitement." He added. 

PriyaGold's unwavering dedication to providing an unrivaled confectionery experience for its customers is evident in the innovative offers and personalized purchase flows it offers. However, our commitment to innovation doesn't stop there. We are taking a significant leap forward by introducing complimentary gifts and enticing discounts, elevating the shopping experience to extraordinary levels. This transformative approach sets PriyaGold apart as a trendsetter within the FMCG industry, paving the way for others to follow. 

In conclusion, PriyaGold's new website caters to the evolving expectations of consumers in the chocolates and biscuits segment. With unique offers, gifting hampers, and a host of additional benefits, the website promises an unparalleled experience for shoppers. We invite you to explore and indulge in the world of Priya Gold's delicious treats and delightful surprises.