PRtainment Media gets Branding and PR mandate for Anytime Fitness India
PRtainment Media & Communications, a PR agency based in Delhi-NCR, has won the corporate and brand communications mandate for Anytime Fitness India. The gym franchise tries to enrich lives through better health, convenience, community, and inspiration-driven franchise ownership.
Anytime Fitness India has given the mandate to PRtainment Media & Communications following a PR and branding pitch, the agency will service the account from the Noida office. As a part of the mandate, the agency will be responsible for their Branding and complete PR, implementing strategic measures to achieve the desired marketing objectives of the brand in the fitness and wellness niche.
Nidhi Sidhana, Director, PRtainment Media & Communications, has been responsible for taking the PR and Branding of Anytime Fitness India forward.
Exhilarated about taking this new responsibility, Nidhi said, “This partnership will see our team at PRtainment Media utilizing its experience in the consumer and retail industry, marching along in the public relations space to establish and build the brand narrative in India.”
Sharing the tasks in hand and plans for Anytime Fitness India PR, she shared that the PRtainment Media team will support a vast media presence with innovative and captivating campaigns. “We are hoping to change the fitness dynamics in India with AF. And, we think this collaboration would be fruitful for both ends.”