psLIVE brings Mary Kom and Mother Dairy Milk together!
psLIVE, coming from the Dentsu Aegis Network's leading international brand experience agency facilitates association between ‘Mother Dairy Milk’ and ‘Mary Kom’ – A Viacom18 Motion Pictures and Sanjay Leela Bansali production that is directed by Omung Kumar. With National Award Winner Priyanka Chora starring in and as Mary Kom, the film hopes to instill in every mind, the mantra of Dil Yeh Ziddi Hai, a spirit that both MC Mary Kom and Priyanka Chopra share and Mary Kom – the film, commemorates. The agency is known to have worked with all prominent studios across India and has facilitated many successful associations in the past.
Speaking about the association, Sandeep Ghosh, Business Head – Milk SBU, Mother Dairy Fruit & Vegetable Pvt. Ltd. said, “We are quite excited to be a part of this biopic. It depicts the hard work of Mary Kom and her passion for the sport. The association blends well with our brand proposition which conveys the message of healthy and happy life. The campaign ‘Mother Dairy Doodh Morning is Good Morning’ fits completely with our vision of waking our audience to experience a fresh and healthy morning with Mother Dairy milk. The association will enable our brand to reach out to the enthusiastic audience and milk lovers.”
To leverage the integration, the brand is promoting the movie through a Cobranded TVC, Radio and Digital Contests wherein the winners of the contest get a chance to meet the star – Priyanka Chopra. The new campaign will be aired with the tagline - “Mother Dairy Doodh Morning is Good Morning.”
Commenting on the association, Rudrarup Datta, Vice President - Marketing, Viacom18 Motion Pictures says, “Mary Kom’s passion for the sport and her determination to fight against the odds to become one of India’s finest woman boxers will strike a chord with the viewers. Despite embracing the joy of motherhood, MC Mary Kom came back fitter and stronger as both a boxer and a woman. The film brings together a saga of inspiration, family values and celebrates her never-say-die spirit leading to an impeccable fit for both the film and the brand. We are delighted to have associated with Mother Dairy Milk. ”
Speaking about the association, Sidharth Ghosh – Vice President, psLIVE says, “‘Mary Kom’ was the perfect fit for ‘Mother Dairy Milk’ and it blends seamlessly considering the story of the movie and its expected reach. At psLive, we are extremely delighted having initiated this integration”