Publicitas establishes presence in Japan headed by Marzban Patel!

Publicitas, the international media service company, opens a new office in Tokyo on 15th April 2013. Strengthening its global footprint, Publicitas will be an important link between media brands and the local advertising market in Japan.

Publicitas represents international media owners in local markets, offering advertisers direct access to a premium, worldwide media portfolio.  As of April 15th 2013, Publicitas operations in Tokyo provide Japanese advertisers with Print, TV, and Digital media solutions along with premier OOH and custom events to reach their international and premier local target audiences.

Hiroko Minato, Managing Director, Publicitas Japan leads the venture. Ms. Minato is a highly respected media professional with over 30 years of advertising sales experience in Japan. She will support Marzban Patel, CEO Publicitas, India and Asia in delivering bespoke solutions to clients in the region.

Marzban Patel, CEO India & Asia Publicitas: «Publicitas is extremely proud of opening its operations in Japan. We have a brilliant team on the ground that will work closely with our regional and global experts to deliver the right solutions to our media partners & esteemed advertisers across media platforms.»

Hiroko Minato, Managing Director, Publicitas Japan: «We are very excited at the launch of Publicitas Japan. Publicitas' worldwide network, wealth of knowledge, experience and premier portfolio of traditional and new media enables us to offer clients in Japan an unparalleled fully integrated service.»

Japanese businesses increasingly allocate a significant portion of their marketing budget to overseas advertising and bespoke communication, emphasizing the importance of partnership with non-Japanese clients and overseas markets. Publicitas Japan is uniquely well placed to benefit from this new market development.