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Q1 IRS 2019: Dainik Jagran continues to lead Hindi dailies; TOI tops English dailies

The Media Research Users Council (MRUC) released the Indian Readership Survey (IRS) data for Q1 2019 today. The previous data (IRS 2017) was released in January 2018 after a gap of 4 years. 

As per Q1 IRS 2019, Dainik Jagran continues to lead among the top 20 dailies in terms of Last 1 month read (Total Readership) as well as Read Yesterday (Average Issue Readership) [12+ years; Urban+Rural]. Dainik Jagran has garnered Total Readership (TR) of 73,673,000 in Q1 IRS 2019, compared to TR of 70,377,000 in IRS 2017. Dainik Jagran’s Average Issue Readership (AIR) stood at 20,258,000 in Q1 IRS 2019, a marginal increase from 20,241,000 in IRS 2017. 

Dainik Bhaskar was placed 2nd with TR of 51,405,000 in Q1 IRS 2019, as against 45,105,000 in IRS 2017. In terms of AIR, Dainik Bhaskar secured 15,395,000, an increase from 13,872,000 in IRS 2017. 

Among English dailies, The Times of India retained its numero uno position with a TR of 15,236,000, an increase from 13,045,000 in IRS 2017. The paper was placed 9th among all publications. The Times of India secured AIR of 5,646,000, an increase from 5,080,000 in IRS 2017. The paper was placed 10th among all publications in terms of AIR. 

Data for Hindustan and Hindustan Times was not reported pending preview. 

Top 20 Dailies: All India – Read Yesterday (Average Issue Readership)

Figs in 000s

Publications

IRS 2017

Q1 IRS 2019

Dainik Jagran

20,241

20,258

Dainik Bhaskar

13,872

15,395

Amar Ujala

11,166

10,183

Malayala Manorama (Daily)

9,383

9,758

Rajasthan Patrika

7,586

7,543

Eenadu

7,016

6,727

Daily Thanthi

6,971

6,572

Mathrubhumi

6,355

6,443

Lokmat

5,963

6,085

The Times of India

5,080

5,646

Gujarat Samachar

4,703

4,477

Prabhat Khabar

3,559

3,439

Ananda Bazar Patrika

3,847

3,436

Sandesh

3,554

3,384

Punjab Kesari

3,252

3,323

Daily Sakal

2,946

3,092

Patrika

3,314

3,038

Sakshi

3,348

2,988

Dinamalar

3,135

2,886

Vijay Karnakata

2,554

2,669

Growth in absolute readers on All India basis was 42.5 crore as against 40.7 crore, an increase of 1.8 crore readers. Urban readers grew 0.9 crore to 20.2 crore in Q1 IRS 2019, from 19.3 crore in IRS 2017. Meanwhile, rural readers were reported at 22.3 crore in Q1 IRS 2019, an increase of 0.9 crore over 21.4 crore in IRS 2017.

Top 20 Dailies: All India – Last 1 month read (Total Readership)

Figs in 000s

Publications

IRS 2017

Q1 IRS 2019

Dainik Jagran

70,377

73,673

Dainik Bhaskar

45,105

51,405

Amar Ujala

46,094

47,645

Daily Thanthi

23,149

24,054

Lokmat

18,066

19,691

Rajasthan Patrika

16,326

18,036

Malayala Manorama (Daily)

15,999

17,477

Eenadu

15,848

15,673

The Times of India

13,045

15,236

Prabhat Khabar

13,492

14,102

Mathrubhumi

11,848

12,951

Punjab Kesari

12,232

12,657

Dinakaran

12,083

12,656

Ananda Bazar Patrika

12,763

12,546

Gujarat Samachar

11,784

11,873

Daily Sakal

10,498

11,841

Dinalamar

11,659

11,796

Sandesh

10,352

10,375

Patrika

9,823

9,967

Sakshi

9,341

8,808

Quite a few changes have been made in Q1 IRS 2019. The process of generating electronic C Form is now automated. The C Form is prepared to identify the location and is the starting point to start the survey. The program looks for the same house number/ people with same surname as the selected voter. It copies the name details of all such people – hence, creating the C Form in a familiar format. The contact sheet format for Q1 IRS 2019 has been changed from pen & paper to digital. 

More analyses to follow.

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