Quikr launches new Ad campaign 'Mann Hai Toh Done Hai'
Quikr, which now operates leading transaction marketplaces built on top of India’s largest classifieds platform, today launched a series of ad campaigns to drive awareness about ‘Quikr Assured’ products and services. These are products that are certified by Quikr for quality, come with a warranty, refurbished if needed, and also consists of services that are top-notch. The campaign ‘#MannHaiTohDoneHai’ comprises of 9 commercials which target Quikr’s transactional businesses in multiple areas in its verticals, including co-living, cars & bikes, electronics and furniture, beauty, and home services.
These 9 commercials highlight various Quikr Assured offerings by explaining its key benefits. It sets a context by addressing the aspirations of the youth in India, thus helping urban Indians to upgrade their lives by providing great quality products/services at reasonable prices and on time. These ads also address several pain points like brokerage for PGs, buying and selling of bikes & cars, latest smartphones that are budget-friendly, durable furniture in the used good market and finding reliable partners for home services needs.
Speaking about the new ad campaign, Vineet Sehgal, CMO at Quikr said, “Whether it is a specific product need or a service requirement, the ‘#MannHaiTohDoneHai’ campaign highlights that a trusted partner like Quikr has a solution which assures quality on the go while being easy on the pocket. Coupled with advantages across multiple categories such as faster delivery, warranty, EMI options, and trained professionals, Quikr Assured is proving to be the one-in-all transaction platform to go to.”
Furthermore, he said, “Since verticalization three years ago, Quikr has been able to offer consumers an easy way to access these products and services in a very user-friendly manner and we want to be able to build on this trust with our consumers.”
In order to build resonance with the new category, Quikr has also launched a logo to represent Quikr Assured Products & Services. In the logo, the shield covering the ‘Q’ of Quikr signifies the relationship built with the consumers and the brand over these past years, thus building trust in the category.