Radio City records 16.6% market share in Mumbai; Emerges as the new market leader

Radio City has been playing the growth tune this year, with being the only station to have shown growth in IRS and consistently shining in RAM reports. The last 3 weeks Mumbai average shows a 16.2% market share while in the AB 12+ category Radio City has ousted the competitors with a huge margin with a market share of 19.1%.

Another feather in the cap for Radio City is achieving the no. 2 position in Bengaluru with a TARP of 2.3%. Over the last few weeks, the station has been steadily moving up in rankings in the city.

Commenting on the results, Apurva Purohit, CEO, Radio City 91.1 FM, said, "IRS has been consistently showing us as the number 1 or 2 station in most of our markets,it was just a matter of time for the RAM figures to reflect the same. I think consistent hard work, keeping a check on the pulse of consumers' needs and a strong heritage brand, are the drivers which have worked in our favour."

Radio City's extensive consumer research and the appetite to innovate continuously have resulted in building greater affinity in the consumer's mind. Radio City conducted various activities during these weeks for World Cup, Gudi Padva, Baisakhi, Music Launches etc. The revamped afternoon show Hum Tum and evening show Taka Tak Mumbai also received an overwhelming response. Radio City has always offered innovative solutions that helped clients achieve their marketing objectives, with the recent increase in listenership, the offerings and innovations will continue to increase.