Rajasthan Patrika innovates with 3D Newspaper

The image of a mighty fighter jet, symbolized the aspirations and the confidence of the newspaper graced the eyes of the readers and it also educated the reader's with information on the technique and its viewing details.

According to Arvind Kalia, Patrika Group, "Rajasthan Patrika has been the leading newspaper in Rajasthan since the past so many years and this faith and ownership that it enjoys from its readers has been due to the fact that the newspaper has been the agent of change for them both in terms of lifestyle as well as intellectual prowess. We have lived up to the commitment to our readers and with this latest achievement; we look forward to introducing our readers with many such revolutionary ideas in the future."

The concept was well received by the readers. The children in particular found the concept very fascinating and thoroughly enjoyed the experience. The concept of 3D printing is no longer a challenge and with today's know-how and technical advancement. Even 3D television is the order of the day.

Since 1956, Rajasthan Patrika has been the eyes, ears and voice of the people of Rajasthan. Ever since its inception 54 years ago, it is the No. 1 choice of the Hindi readers of Rajasthan, Gujarat, Karnataka and Tamilnadu. The newspaper has got strong and sizeable presence in Madhya Pradesh,Chhattisgarh and West Bengal. Patrika Group with its presence in 7 states with 28 Edition covers 50% of the Indian Hindi heartland, which computes to total readership over 14 million readers (IRS Q2 TR 10).