Rajiee M Shinde announces launch of her music labels

Rajiee M. Shinde, ex - Ceo of PTC Network & Showbox channel has announced the launch of her new venture – Sai Mehar Media & 2 new music labels – Wild Music Records (WMR) & Wild Music Haryanvi (WMH).  Till now WMR has released Three Punjabi and one Hindi song and WMH has released  6 Haryanvi songs.

To commemorate the launch of her new venture, Rajiee is releasing a new haryanvi song – “Gohana Ki Jalebi” on the Wild Music Haryanvi youtube channel in association with Singer Raju Punjabi.

Rajiee is a multi-faceted media personality and a global leader in Punjabi Music & National Television Industry. With over 2 decades of experience, she had founded PTC in 2008 which went on to becomes Punjab’s main media channel.  She was also instrumental in launching  ETC Channel Punjabi, the first Punjabi Music TV channel & PTC Motion Pictures. Rajiee had recently launched a National Music TV channel -  Showbox Channel in 2019 and as its CEO was responsible for the Channel reaching Top 4 position, within 7 months of its launch.

Commenting on her new venture, Rajiee M Shinde remarked, “Viewers these days look for interesting content that they can relate with.  I have encountered so many emotional and interesting incidents in my life.  And I want to give back these experiences to the society so that these can benefit people in the longer run.  Sai Mehar Media is an entertainment initiative to showcase Hindi, Punjabi & Haryanvi music on a global platform under its first vertical.

“Our success is built on our Team who has created and built unique IP’s, Content, Music, Talent across the years which has successfully been made and running over the past 20 years for various TV channels”, Rajiee added.

Rajiee has teamed up with leading Haryanvi singer Raju Punjabi to release a song titled “Gohana ki Jalebi” on her music label. Sung by Raju Punjabi, Gohana ki Jalebi features Naveen Naru & Sonika Singh as the lead pair.

Rajiee is focussed on creating more opportunities for all stakeholders in this area.  “We want to create more artistic and business opportunities for our artists, singers, models, actors, anchors and above all, to the fans by providing interesting experiential genre of music and entertainment”, remarked Rajiee

Rajiee was honoured with Dada Saheb Phalke Film Foundation Award for “Women Entrepreneur of the Year” for TV & Films in 2016 and with “Women Achievers Award of Excellence” by FICCI in 2018, to name a few.


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