Rana Banerjee joins IDSA as Secretary General

Indian Direct Selling Association (IDSA) has announced the appointment of Rana Banerjee as their Secretary General. Rana is an Industry veteran and a seasoned government affairs & advocacy expert, bringing with him a wealth of experience in the area of advocacy with policy making bodies.

Rana has 28 years of rich experience in various companies and Industry Associations, such as BCC, Remington Rand of India Limited, Herbertsons Limited, ION Exchange India Limited, CII, ICC and PHDCCI to name a few. He is a renowned name in the industry and has closely worked with relevant ministries and departments in formulation of key polices. His last assignment was with FICCI as Joint Director & Head of Jharkhand and Bihar state offices. Rana has also worked with the Government of India, Ministry of Tourism, as Project Director for organising “Global Exhibition on Tourism” in the year 2015.

Vivek Katoch, IDSA Chairman said “Rana, with his over 28 years’ rich experience, is one of the most weathered resources in the industry. His valuable contribution in the area of strategy, government affairs and stakeholder engagement will add to IDSA’s existing proficiency and certainly give a strong push to our endeavour to create a conducive environment for Direct Selling Industry .I am confident that Rana, with his experience and expertise, will take our Industry initiatives a long way forward.”