Ranveer Singh starrer Astral Pipes TVC packs a punch
Brandniti was roped in to promote the newly released TVC of Astral Pipes after multiple media agency pitches. The strategically planned campaign ran through the months of February and March did exceedingly well.
Known for setting new trends and standards in the piping industry, Astral Pipes is also considered among the industry innovators with many firsts under its belt. Brandniti focussed on promoting the recently released TVC with Bollywood superstar Ranveer Singh as the brand ambassador. The agency went full throttle to create a massive buzz across major digital platforms and OTT channels such as Disney Hotstar, Sony Liv, Voot, MX Player, Zee5, Times Internet Network Colombia, Taboola, Twitter, Google Ads and Facebook among others.
Brandniti made a smart move by utilizing Ranveer Singh’s TVC among the mass population of India and maximized its reach to the potential customers by activating in 9 major Indian languages via Video and Banner ads which resonated brilliantly for the brand within its B2B and B2C segments.
Commenting on the association, Haresh Motirale, Founder & Director, Brandniti said, “We were absolutely thrilled to be working with Astral Pipes, one of the leading names to offer unbeaten quality and innovative piping solutions. Our team plunged head on to deliver the best of solutions to reinstate the top spot that Astral Pipes holds in the industry.”
With its vast experience of handling renowned brands, Brandniti surely did a splendid job of amplifying the rich legacy of Astral Pipes.