RBI’s media campaign during IPL awarded to Span Communications
Reserve Bank of India, India's central bank that is responsible for issue and supply of the Indian rupee and the regulation of the Indian banking system, regularly does consumer awareness campaigns across various media channels. For its next leg of the media campaign RBI chose to cash in on the ongoing IPL season.
It called for proposals amongst its empaneled agencies like Lodestar, Prachar Communications, Goldmine, RK Swamy, Denstu, Span Communications to name a few. The campaign was awarded to Span Communications on the basis of the best deal offered by the agency.
As per industry sources, the size of the campaign is pegged at Rs. 50 crore.
For the records, recently Span Communications had also won the media campaigns done by RBI on KBC and India Australia cricket series.