realme appoints Salman Khan as the new brand ambassador
realme, the No. 1 quality and fastest growing smartphone brand in India, has today announced Salman Khan as its brand ambassador, endorsing its upcoming realme 6 and realme 6 Pro. realme’s partnership with the celebrated star and actor, who has set a trailblazing path with his distinctive style, dare and panache, highlights the unique promise of the brand’s “Power Meets Style” product philosophy.
Commenting on the partnership, Madhav Sheth, Vice President of realme and CEO of realme India, said: “What makes Salman Khan the best choice for us it that he enjoys a massive appeal across various regions and demographic profiles of India. That brings immense value to us as one of the unique selling propositions of our brand lies in making cutting edge technology, fun, stylish, quality-driven products within everyone's reach and across all price segments. Having Salman Khan on board with a mammoth fan following will help us reach and tap into that target audience of ours.”
The collaboration marks a new milestone as this is the first time the star-actor has worked with a smartphone brand. A true trendsetter, Salman has created a distinct imprint among generations with his iconic ‘Being Human’ spirit, ability to stay real and face challenges head-on. With Salman coming on-board as realme 6 series’ brand ambassador, the synergy further complements the brand’s “Stay Real’ attitude, inspiring thousands of millennials across India to be themselves.
Enthused with the partnership, Salman Khan, actor and producer, commented, “I am happy to be the face of the world’s fastest growing smartphone brand realme. In a short span of time, the brand has established a proven track record and expertise, with unparalleled products and quality. Further, its ethos of ‘Dare to Leap’ is something that I strongly resonate with. The realme 6 series is stylish and edgy and I am sure it will find favour with consumers”.
realme is the fastest growing brand in India and has recorded a massive seven-fold growth. Its appeal amongst the youth has grown overwhelmingly and established its leadership position in the country. The value of realme products lies in making cutting-edge technology fun, stylish, quality-driven, and within everyone’s reach, ensuring a premium user experience across all price segments. The new realme 6 series, set to be launched on March 5, will again disrupt the mid-range price segment with more flagship features such as 64MP 6 Pro cameras and super smooth Pro displays.
realme’s ‘Dare to Leap’ approach of constant innovation, product differentiation, and user orientation has helped the young brand set multiple industry benchmarks and firmly establish itself as a domain leader in the fastest time. As per Counterpoint reports, realme was the world’s fastest-growing smartphone brand in 2019 with 453% growth on an annual basis, ranked no. 4 in India and no.7 globally.