Red FM recruits "Malishka Ke Jasoos' across Mumbai

These cut-outs which have a recorder attached are placed at strategic venues across the city. OB jocks are also out on the streets getting people to share stories, instances and/or issues which are being Bajaaoed by RJ Malishka.

Commenting on this innovative and one-of-a-kind campaign, Nisha Narayanan, Senior VP, Projects and Programming says "The response to our campaign Malishka Ka Jasoos has been phenomenal. Our brand attitude 'Bajaate Raho' reflects brilliantly with this 360 degree campaign. The whole idea of this campaign was to boost listener interactivity and increase the listener generated content which Malishka is pulling off very well. Responses from the listeners have been pouring from all corners of the city and since then we have had listeners sharing bigger and more shocking stories!"

The campaign "Malishka ka Jasoos' is supported by a 360 degree marketing initiative across the spectrum of the outdoor, print, online and on-air medium. The On-ground activities have kick started in the city at major malls across western and central suburbs, select Barista outlets and corporate offices across town.