Redcliffe Labs partners with 'MyFM' for an 'Taki Der Naa Ho Jaaye' campaign
Redcliffe Labs, a unit of Redcliffe Lifetech in the U.S. and India, on the occasion of the World Health Day joins hands with MyFM for an 'On-Air Health Campaign' - Taki Der Naa Ho Jaaye. The association has MyFM’spopular radio jockey RJ Kartik.
The campaign is weaved around the theme of 'being late'. We all have gone through moments when we have lost out on opportunities in our personal or professional lives just because of being late like a client meeting or proposing to our loved ones. If small things can have such a drastic impact in our lives, imagine what happens when one ignores their health, preventive checkups, treatments and consultations.
Commenting on the upcoming marketing campaign, Dheeraj Jain, Founder, Redcliffe Labs said, 'It's a common behavior among people to overlook their health until some major crisis strikes. Hence with World Health Day in April we thought it's the perfect time to create awareness in a fun and entertaining way to make the listeners aware and more cautious about giving priority to their health. Through the campaign 'Taki der naa ho jaaye' we are trying to propagate the message of 'timely check-ups and preventive and quality health test which can help improve health outcomes and promote good health for all.
Also speaking on Redcliffe Labs association with MyFM, Mr. Dheeraj said, "As the station’s core audience are young professionals who lead a stressful and busy life,thisassociation will enable us to reach out to these listeners and promote the importance of prioritizing health.”
The RJs of MyFM will discuss about the rising number of health problems and how ignorance is leading to certain health conditions.
The on-air health campaign will be an interactive one featuring contests, discount coupons, survivor's success stories to promote the message of prioritizing health.