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Rediffusion bags creative mandate for Glucon-D

Rediffusion has bagged the creative mandate for the Glucon D, a Zydus Wellness brand. The scope of the account includes creative services for Glucon-D and its brand extensions

Glucon-D is India’s No. 1 Glucose powder brand and was launched in 1933. With a rich heritage of over 85 years of providing instant energy, it has been a trusted brand for millions of Indians over the years. It has also extended into the Immunity plus Energy candy space with the launch of Glucon-D ImmunoVolt in 2020.

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Tarun Arora, CEO, Zydus Wellness said “Rediffusion effectively won the account from a multi-agency pitch held recently with the strength and quality of their strategy and creative. We look forward to a rewarding relationship with them”

Dr. Sandeep Goyal, Managing Director says “We are privileged to handle a heritage brand like Glucon D along with its extension of Glucon-D ImmunoVolt. Wellness products are the future growth areas and we will help take these brands to greater heights”

Kalyani Srivastava, Joint President adds “We are delighted to handle this prestigious brand and will ensure that the brand grows exponentially with impactful and persuasive advertising”

Rediffusion Brand Solutions Pvt. Ltd. is India's Largest Independent Ad Agency since its inception in 1974. In its 48th year this year, Rediffusion has launched iconic brands and has a proud history of not just of the clients and brands it has handled, but also the talented professionals who worked at Rediffusion over the years and left their indelible stamp on the agency.

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