Rediffusion Y&R bags creative duties of HYGIA

Rediffusion Y&R bags creative duties of HYGIA.The account was won following a multi agency pitch.

Hygia is a new age initiative of RKS Group, introducing to the Indian market an advanced sanitization and disinfection service. Hygia uses internationally accepted and certified technology to bring state-of-the-art disinfection service in various places of utility.

Commenting on the development, Kunal Dhawan, Hygia, said, “ In the past I have had a good experience with the Rediffusion team. During the multi agency pitch we liked the quality of their creative thinking. It is evident from the nature of their ideas that we have chosen the right partners. HYGIA is a crucial brand for us and we are happy to have found just the right partner for it."

Commenting on the Win, group President, Rediffusion Y&R, Dhunji Wadia, says “ the clarity of brief and bigness of vision really excited us. We are looking forward to create truly exciting work in the category.”

Suman Varma, Head of Operations, Rediffusion Y & R North, adds, " HYGIA has an amazing innovative product. I look forward to a fruitful partnership."