Reebok discovers the athletic side of Katrina Kaif
Reebok has roped in Katrina Kaif as their new brand ambassador. Kaif will be leading the brand's new direction championing women empowerment in fitness and sports. Previously, they have had brand ambassadors such as Kangana Ranaut, John Abraham, and MS Dhoni. This will be Katrina's first association with a sports brand.
Most recently, she was roped in as brand ambassador for Lenskart, Metro Shoes, Lino Perros handbags, Kalyan Jewelers, Tropicana, and L’Oreal Paris. With over 20 brands in her kitty, the actress is estimated to be worth Rs 30 crores alone in brand endorsements. However, for the actress who is leads a very active lifestyle and is known to be a health and fitness freak, it is surprising that this is her first deal with a sports brand.
Speaking about the association, Sunil Gupta, Brand Director, Reebok India, said, “It gives me immense pleasure to welcome Katrina Kaif to the Reebok family. We at Reebok believe that through fitness and movement, people will get better and it’s on us to inspire people on their journey to a fitter life. Katrina being a fitness enthusiast, is a perfect fit for the brand. We are confident that together we will continue to inspire the youth and be the thought leaders in the fitness industry.”
Since its 2005 acquisition by adidas, Reebok has been strengthening its foothold in the Indian market by associating with A list celebrities. Their latest association with Kaif will be another step in strengthening their connect with the female T.G that looks up to the actress. Apart from strength training, Kaif has been known to enjoy workout’s including Pilates, Yoga, and dancing.
Sharing her excitement on associating with Reebok, Katrina Kaif commented, “I am thrilled and proud to join hands with Reebok, a brand that is committed to bring a change and enable everyone to harness their latent potential. Being a fitness aficionado myself, the brand not only serves as a motivation for me to be disciplined and stronger every day, but also gives me a platform to endorse the need to be fit. I am also a huge fan of Reebok’s products that are high on style, quality, innovation and comfort.”