Refurbished smartphones are cool, says Rajkummar Rao in Cashify’s ad

Cashify, India's largest omnichannel platform for buying and selling electronic devices, especially  smartphones, launches an exciting new campaign with its talented brand ambassador  Rajkummar Rao. Renowned as a platform for selling old devices, Cashify is now looking at  amplifying the message that refurbished smartphones offer a smart, budget-friendly way to  upgrade to one's dream phone. 

Leveraging the creative prowess of L&K Saatchi & Saatchi's Gurugram team, Cashify is set to  kickstart this campaign, seamlessly blending its commitment to sustainable tech solutions with  the star power of Rajkummar Rao. 

This dynamic two-film campaign is crafted to entertain and captivate today’s tech-savvy youth,  especially those who are keen on upgrading to a premium smartphone. The campaign subtly  conveys a compelling message, highlighting refurbished phones as a smart solution to fulfil their  tech dreams. 

Commenting on the films, Rohit Malkani, Jt. National Creative Director of L&K Saatchi & Saatchi, said, “From winning the project in a tightly-contested pitch to the finished films, this has been  one heck of a ride. Half the job is done when you have an amazing actor who delivers a nuanced  performance. Working with RKR has been a thoroughly enjoyable experience and the results are  there for all to see. We have crafted two humorous and flamboyant films that focus on the  benefits in a memorable and quirky way.” 

Nakul Kumar, Co-Founder and Chief Marketing Officer, Cashify, added, “As we extend our  collaboration with the talented Rajkummar Rao, we're on a mission to make technology more  accessible, budget-friendly as well as sustainable. We’re envisioning a future where good tech is  not just a dream for people but an accessible luxury for all. By promoting refurbished  smartphones as a smart upgrade choice, we're offering a bridge between dreams and reality.  Moreover, the significant role refurbished smartphones play in reducing e-waste perfectly aligns  with our mission to build a more responsible and eco-friendly tech landscape." 

The campaign will be rolled out across TV and digital platforms, positioning Cashify as the brand  that enables the best smart-technology buying experience.