Reliance Communications ropes in 100 mn customers

Reliance Communications has crossed the landmark 100 million wireless customers, making it the 2nd largest wireless operator in the country to achieve this milestone. The momentous achievement has been attained within seven years of Reliance Communications first launching its pan-India mobile services in 2003. Incidentally, it is also the fastest ramp up of mobile customers in the world. With this landmark achievement, Reliance Communications becomes the 4th operator in the world to serve over 100 Million customers in a single country.

Commenting on the landmark achievement, Anil Dhirubhai Ambani, Chairman, Reliance ADA Group said, "The landmark 100 million mobile customer base makes us the youngest telecom operator to achieve this milestone in such a short span of time. Reliance Communications pioneered the mobile revolution in India and since then we have been the frontrunner of telecom innovations in the country. As we take the leap to achieve the 200 million mark, we will lead it from the front with more customer-centric innovations and service approach."

Reliance Communications now aims to achieve the next 100 million customers within the next 1,000 days. As part of this new leg of our journey, the company is adopting a multi-pronged customer-focussed strategy with the expansion of its GSM network and CDMA mobile broadband network, while focussing on customer-centric innovations and enhancing the overall Customer Experience. Reliance Communications is planning to rollout CDMA mobile broadband network offering Internet speed up to 3.1Mbps beyond 60 cities within the next 100 days, taking the total number of cities covered to 125 offering mobile broadband service.

According to Syed Safawi, CEO ' Wireless Business, Reliance Communications, "We are delighted and humbled and thank our 100 million wireless customers who helped us cross this landmark in such a short span of time. We also owe this achievement to our trade partners who have bestowed confidence in the Reliance Mobile brand. Going forward, the customer additions will continue to be complemented with profitable growth. Our market leadership in the CDMA space combined and our recent entry into pan-India GSM service gives us an opportunity to go after the revenue growth. We shall strive to offer our CDMA and GSM services in new geographies and make it the most technologically superior service in India. We plan to share and celebrate this success on March 20th, 2010, which will become a memorable day in the history of telecom in India."

Reliance Communications has unveiled "100 Million Commemorative Logo" and announced plans of launching a slew of initiatives over the next 100 days. A customised "100 Million Caller Tune" will also be launched as part of the 100 Million announcement. The company's 100 Day Celebrations will run in 24,000 towns and 6 lakh villages across the country.