Reliance General Insurance launches #ZimmedariHaiHumari campaign

Reliance General Insurance Company Ltd is proud to announce its latest campaign, #ZimmedariHaiHumari, dedicated to promoting safe and responsible Holi festivities. With the surge in incidents including drunk driving, over speeding, rash accidents, and health problems during Holi, which sees over 15,000 cases reported annually across India, Reliance General Insurance emphasizes the need for proactive measures to ensure a safe celebration.

The centerpiece of the #ZimmedariHaiHumari campaign is a powerful video created with the assistance of AI. This video encapsulates the essence of Holi while delivering a poignant reminder of the need to prioritize safety. Through compelling visuals and impactful storytelling, the video urges viewers to celebrate responsibly and consider the well-being of themselves and others.

"Ensuring a safe and enjoyable Holi for everyone is not just a responsibility but a collective duty we owe to our communities," said  Rakesh Jain, CEO at Reliance General Insurance. "The #ZimmedariHaiHumari campaign is a reminder that each one of us plays a crucial role in maintaining the safety and well-being of ourselves and those around us during the festivities."

The video, created with the aim to engage audiences and inspire positive behavioural change, will be shared across Reliance General Insurance's social media handles to ensure widespread reach and engagement among audiences nationwide. As the campaign gains momentum, Reliance General Insurance invites individuals from all walks of life to join in spreading the message of #ZimmedariHaiHumari and make safety a top priority this Holi season.