Reliance Home Video and Games enters into a partnership with WinFun

Reliance Home Video and Games (RHVG), a key player in the toys and games licensing and merchandising industry has partnered with leading supplier of outdoor & indoor play equipment for kids – WinFun in India. The companies will collaborate to market and distribute various international properties of WinFun in India.

 

The teams at RHVG and WinFun have already identified more than 25 products that are suited for the Indian market, with some of the titles already beginning to appear to in stores across the country. Some of the popular products from WinFun like Kids Learning Pad, Mini Book, My Flip UpSound Phone, Musical Fun Activity Ball, Baby's Dreamland Soothing Projector, Baby Racer Playmate, etc. are among the first set of products to be available in India.

 

The distribution and marketing for the product will begin from Mumbai, Delhi and Bangalore and expanded into the other important tier-1 markets over the next six months. RHVG will be targeting both modern retail and traditional stores while distributing the products.

 

Commenting on this association, Sweta Agnihotri, COO, Reliance Home Video and Games said, “WinFun provides parents of new born babies with a wide range of high quality toys at very affordable prices. WinFun is a brand that is distributed worldwide because they produce safe & child friendly products that match up to European & American standards. We are happy to be their business associates in India. For Indian parents buying WinFun means that ‘priceless moments of joy will now cost less.”

 

S.K. Hui, CEO of WinFun said, “We are pleased to forge a partnership with Reliance to help provide the innovative and reliable toys to India families. We believe that this collaboration will not only enable WinFun to provide India customers with more choices of electronic educational toys but also help us to build up the market presence through the extensive distribution network of Reliance in India.  Following the excellent sales performance and positive customer response in India, we are thrilled to be partnering with Reliance to further strengthen both companies’ positions in the region.  Expanding our business into the Indian market supports our long term growth plans to make the WinFun brand accessible to more people in more places.”